MARKOR: A Measure of Market Orientation
نویسندگان
چکیده
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منابع مشابه
Market Orientation and its Measurement in Universities
Historically, the measurement of market orientation has proved to be difficult, due to the low external validity of the concept. Existing scales exhibit acceptable properties in measuring market orientation in business organizations, but are less accurate in the context of higher education institutions. This paper compares the performance of three scales – the MARKOR scale, the MKTOR scale, and...
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